Pre-Production 101
How to Direct a Video: Efficient Video Pre-Production
Every great video you see online – whether it’s a YouTube vlog, a professional ad, or a short Instagram Reel – has one thing in common: solid direction. Video direction isn’t just about telling people what to do on set; it’s about planning, organizing and visualizing every detail before the camera starts rolling.
So, let’s break down what video direction really means, how to do it efficiently, and why it’s crucial for creators of all levels.
What is Video Direction?
Video direction is the process of planning and guiding a video shoot from start to finish. It involves visualizing the final video in advance, preparing scripts, coordinating people and resources and ensuring the shoot runs smoothly. Think of it as shooting the video in your mind first before capturing it with a camera.
Why Directing Matters
Saves time during the shoot and editing.
Ensures consistent quality.
Reduces errors, reshoots and wasted effort.
Makes everyone involved clear about their role.
Even if you’re a solo creator, direction keeps your process efficient.
Skipping direction leads to chaos – forgotten scripts, missing props, dead batteries, noisy backgrounds, awkward fumbles – all of which can delay or even ruin a video.
How to Direct a Video (Step-by-Step)
1. Script Everything
Write a detailed script – word by word – for yourself or your actors.
Include the flow of the video, dialogues, cues, and emotions.
Plan camera angles in advance for each shot.
2. Location & Timing
Decide the shooting location beforehand.
Check whether you need permissions or bookings.
Fix the time of day – consider natural light, noise levels and convenience.
3. Costumes & Makeup
Decide the costumes in advance (buy, rent, or arrange).
Ensure actors bring or wear them before the shoot.
Plan for makeup needs early on.
4. Props & Set
List out every prop required.
Arrange, buy, or rent them before shoot day.
Make sure they’re ready on set when needed.
5. Equipment Check
Cameras, microphones, memory cards, lights, tripods, chargers – all ready and tested.
Fully charge all batteries.
Carry backup storage and cables.
6. Task Allocation
Assign clear responsibilities to each person involved.
Maintain a checklist of tasks for better accountability.
7. Communication
Inform the team about the exact time and venue.
Ask them to arrive early for preparation.
For Solo Creators
Even if you’re shooting alone at home, pre-production matters just as much:
Choose a quiet time to avoid background noise.
Ensure your phone/camera is fully charged and has enough storage.
If storage runs out mid-shoot, free up space quickly instead of restarting.
Check that your green screen or background is properly set.
Test your mic (phone or earphones) for clarity before shooting.
While Shooting
Always think from the editor’s perspective. The better you shoot, the easier it is to edit.
If you fumble, don’t stop recording. Instead, clap once loudly before restarting – the audio spike helps the editor spot the cut easily.
Benefits of Proper Direction
Higher video quality.
Saves editing time.
Improves audience experience.
Boosts content consistency and professionalism.
Quick Reminder
Video direction isn’t only for big teams or professional filmmakers. As a content creator, whether you’re a one-person army or leading a crew, having a structured pre-production process will save you hours of frustration and take your videos to the next level.
Book Recommendation of the Week:
“The Filmmaker’s Handbook” by Steven Ascher and Edward Pincus – Often called the “bible” of filmmaking, this book is a complete guide to producing and directing videos.
Quote of the Week:
“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
Highlights from Last Week
YouTube: The #1 Reason Why MBAs are NO LONGER WORTH IT in 2025
LinkedIn: How to Make Viewers Stop Scrolling
BeerBiceps SkillHouse Courses
Learn the principles, psychology and tools that help you create great design.
Kickstart your Instagram growth journey with proven strategies.
Learn advanced editing techniques to elevate your videos.
Dive into podcasting basics from setup to distribution.
Turn your creative passion into a sustainable income stream.
Your Channel. Your Business. Your Legacy.
Stay Connected
We would love to hear from you! We value your feedback and ideas. Reply to this email with your thoughts, questions, or topics you’d like us to cover in future newsletters.
Stay connected with us on our social media channels for more insights and updates:
Instagram | Linkedin | WhatsApp | Youtube
Thank you for being a part of the BeerBiceps SkillHouse community.
We look forward to helping you on your journey to content creation excellence!
Warm regards,