Video Formats that Work: The Latest Trends to Try in 2025
With 2025 just around the corner, we’re all looking for ways to keep our content fresh & engaging. Now is the perfect time to explore the video trends that will define 2025!
Hope you’ve been doing well!
Today, we’re diving into “Video Formats that Work: The Latest Trends to Try in 2025”. As creators, staying ahead of the curve is key, and these video formats are set to capture attention and drive engagement like never before. Let’s break down what’s trending and how you can use them to step up your content game!
1. Vertical Video: The Mobile-First Standard
With social platforms like Instagram, TikTok, and YouTube Shorts leading the charge, vertical videos are here to stay. Why? Because they’re optimised for mobile viewing, making them the go-to format for on-the-go users. Keep your videos short, visually dynamic, and straight to the point for maximum impact!
2. Shoppable Videos: Turning Views into Sales
E-commerce and video are a perfect match. Shoppable videos allow your viewers to buy products directly from the video itself, creating a seamless experience. Whether you’re showcasing your own products or partnering with brands, this format not only boosts engagement but can directly contribute to your revenue stream.
3. User-Generated Content (UGC): Trust and Authenticity
UGC isn’t just a trend—it’s a proven strategy. People trust content from their peers, which makes UGC incredibly powerful. In 2025, leveraging UGC can help build a strong sense of community and boost credibility. Don’t be afraid to share your followers’ content or invite your audience to create content related to your brand.
4. Long-Form Documentaries: Going Deeper
While short-form content still rules, audiences in 2025 are craving long-form videos that dive deeper into topics and tell meaningful stories. If you’ve got something important to say, consider creating documentaries or mini-series that offer value and insight. This format helps you connect on a deeper level with your audience, fostering loyalty and trust.
5. Interactive Videos: Get Your Audience Involved
Engage your viewers like never before with interactive videos. Let them choose the storyline, answer polls, or even make real-time decisions. The interactive element creates a personal experience, making your content feel more immersive and compelling. In 2025, interactive videos will help you build a more engaged and loyal audience.
6. AR & VR: Immerse Your Audience
Augmented Reality (AR) and Virtual Reality (VR) are set to revolutionise content creation. Whether you’re offering a virtual product demo or creating an immersive storytelling experience, AR and VR allow you to take your audience on an unforgettable journey. This technology is rapidly evolving, and 2025 will be the year to experiment with these exciting formats.
7. Behind-the-Scenes & Day-in-the-Life Videos: Authenticity Wins
In 2025, audiences are looking for authenticity more than ever. Behind-the-scenes and day-in-the-life videos give your followers a glimpse into your real-world process and help humanise your brand. This type of content fosters trust and allows your audience to connect with you on a more personal level.
These video formats are more than just trends—they’re tools that can help you build a more dynamic, engaging, and profitable content strategy. The key is to experiment, adapt, and see what resonates best with your audience.
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Book Suggestion:
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger.
This book explores why certain content goes viral and how you can create engaging material that resonates with audiences, making it particularly relevant for understanding current & upcoming video marketing trends.
Quote:
"People don’t just share things; they share things that make them look good."
- Jonah Berger.
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